Maintenance can represent 50–75% of a solution's total cost — yet technical debt rarely becomes a real business priority.

While browsing LinkedIn recently, I came across an article by @nventive, a Montreal-based fintech, on the real cost of maintaining digital systems. That figure may sound extreme — but it's a reality many of us in DevOps, security, and platform engineering recognize. The real problem isn't debt itself: it's our inability to communicate it in language stakeholders act on.

At a glance

  • Technical debt slows teams but rarely becomes a business priority without clear metrics
  • Thresholds, DORA metrics (software delivery performance benchmarks), and continuous tracking change the conversation with leadership
  • Frame maintenance as investment in agility, not burden
  • Linking debt to unplanned work makes the cost of inaction visible

Yes, technical debt hurts — but that's not the problem

Everyone in tech has felt technical debt's impact. It slows teams, increases bugs, delays features, and makes deployments riskier. Yet it rarely becomes a real business priority. That gap — not the debt itself — is the problem.

Why is buy-in so hard?

We often fail to communicate impact in language stakeholders respond to. No project manager will say:

"Hey team, take the next three sprints to fix technical debt."

We're pressured to deliver visible value — so debt cleanup stays at the bottom of the backlog. Engineers talk refactoring; leaders hear "no new features." Without a shared picture of cost, debt stays invisible until production breaks.

What can we do about it?

Tech debt is inevitable. But we can manage it better:

ActionWhy it matters
Define clear thresholdsKnow what's acceptable vs a red flag
Track with metricsBugs, lead time, change failure rate
Leverage DORA metricsMake the cost of inaction visible
SignalWhat it tells stakeholders
Rising defect volumeQuality eroding; customer trust at risk
Longer lead time for changesInnovation slowing; competitors gaining
Higher change failure rateRisky releases; firefighting increases
Slow recovery timeOutages cost revenue and reputation

With the right data, conversations improve. In organizations I've supported, the turning point comes when debt is linked to unplanned work — hours lost firefighting instead of innovating.

Concrete example: translating debt into business language

An IT director once presented "847 debt points in Jira." Leadership nodded politely and moved on. The next week, the same person showed: "Each deployment now takes four hours instead of 45 minutes — our two best developers spend every third Friday firefighting." The conversation changed overnight.

That wasn't manipulation. It was an honest translation between technical language and business priorities.

Maintenance isn't just a cost — it's an investment

If we treat maintenance as a burden, we'll never fix the problem. When we frame it as an investment in long-term agility, we unlock more sustainable delivery and happier teams.

Teams that manage debt well treat it like any other backlog: prioritized, measured, tied to business outcomes — not a side project that only happens when things catch fire.

Three moves for your next leadership review

  1. Pick one signal (lead time, change failure rate, firefighting hours) and show the six-month trend
  2. Link it to one business irritant leadership already recognizes
  3. Propose one targeted payback with estimated effort and gain — not a vague "cleanup program"

I originally shared this perspective on LinkedIn. The discipline stays the same: measure, translate, prioritize.

Where you are

After Technical debt and unplanned work, you know how to measure reactive load. Next: Map friction before buying tools closes this series by turning those insights into concrete action.

If you've faced similar challenges, Let's work on the message — how to make tech debt visible to the people who control priorities.